Creative Technology wants PC audiophiles to be entertained and plugged into the latest gear. The firm is a leading manufacturer of digital entertainment products, including portable audio players (Zen), PC sound cards (Sound Blaster), headphones, speakers, Webcams, and pocket video cameras. Creative also makes music and PC keyboards and mice. The company's subsidiaries include Cambridge SoundWorks (PC speakers), Broadxent, and Creative Labs, among others. Creative's customers include retailers, distributors, and original equipment manufacturers (OEMs). Creative Technology, which does business in Asia, Europe, and the US, was founded in Singapore in 1981 and is run by its chairman and CEO Sim Wong Hoo.